Privacy policy

Effective Date: June 26, 2025

Last Updated: December 20, 2025

1. OVERVIEW

Nutribal, LLC ("Nutribal," "we," "us," or "our") operates nutribal.com. We are committed to protecting your privacy, specifically regarding the sensitive nature of health and wellness data. This policy outlines how we handle your information when you use our website, interact with our AI-powered assistant, or engage with our social media and advertising partners.

2. INFORMATION WE COLLECT

In addition to standard contact and purchase data, we collect:

  • Interactive AI Data: When you use our Chat Interface (powered by OpenAI), we collect the text, prompts, and health goals you input.

  • Sensitive Health Information: Voluntary data regarding your dietary needs, physical conditions, and wellness outcomes.

  • Third-Party App Data: Information received via Google, Microsoft, and Meta (Facebook) integrations, including social IDs, authenticated email addresses, and interaction history.

  • Automated Tracking: Device identifiers, IP addresses, and "pixel" data from our advertising partners (Google, Meta).

3. HOW WE USE YOUR INFORMATION

We use your data for the following essential business purposes:

  • AI-Driven Recommendations: Using OpenAI’s API to process your queries and provide personalized product suggestions. Note: We do not use your personal health data to train OpenAI's global models.

  • Targeted Advertising: Using Google and Meta pixels to show you relevant products based on your browsing history.

  • Operational Integration: Using Microsoft and Google Workspace tools for secure data management and customer support.

  • Regulatory Compliance: Adhering to FDA adverse event reporting and tax requirements.

4. SHARING WITH THIRD-PARTY APPS & SERVICES

We do not sell your data. We share it only with trusted partners necessary for our operations:

Partner Purpose
OpenAI Powers our real-time chat and wellness assistant.
Meta (Facebook) Marketing, retargeting ads, and social media analytics.
Google Analytics, cloud storage, and advertising (Google Ads).
Microsoft Internal productivity tools and secure data hosting.
Payment Processors Secure, PCI-compliant transaction handling.

5. ARTIFICIAL INTELLIGENCE & AUTOMATED DECISIONS

Our website uses OpenAI’s API to assist you.

  • Human Oversight: While our AI provides wellness suggestions, it is not a substitute for medical advice.

  • Data Usage: Your chat history is retained for 30 days by OpenAI for safety monitoring and is then deleted, unless a longer period is required for your specific account history.

6. YOUR PRIVACY RIGHTS & CHOICES

Depending on your residency (e.g., California, Nevada, or the EU), you have specific rights:

  • "Do Not Sell or Share" (California): You have the right to opt-out of the "sharing" of your data for cross-context behavioral advertising (e.g., Meta/Google tracking).

  • Nevada Opt-Out: Although we do not sell data, Nevada residents may submit a formal request to opt-out of any future sale under SB220 to legal@nutribal.com.

  • Access & Deletion: You may request a copy of your data or its total deletion at any time.

  • Do Not Track (DNT): Our website currently responds to Global Privacy Control (GPC) signals but may not respond to all browser "DNT" headers.

7. COOKIES & ADVERTISING PREFERENCES

We use cookies to remember your login and track ad performance. You can manage these via:

8. DATA SECURITY & INTERNATIONAL TRANSFERS

We use AES-256 encryption and secure SSL protocols. As a Wyoming LLC, your data is processed in the US. We use Standard Contractual Clauses (SCCs) for any data transferred from the EU/UK to ensure equivalent protection.

9. CONTACT US

For privacy requests or to limit the use of your sensitive health data:

  • Email: privacy@nutribal.com

  • Address: 30 N Gould St, Ste R, Sheridan, WY 82801